Cold Email Templates — 8 Outreach Emails That Get Replies

Subject: [Specific result] for [Company]

Hi [Name],

I noticed [specific observation about their business/website/product]. [Brief compliment or context — 1 sentence max.]

We helped [similar company] achieve [specific result with numbers]. I think we could do the same for [Company].

Would you be open to a 15-minute call this week?

[Your Name]

Subject: Loved your [talk/article/post] on [topic]

Hi [Name],

I came across your [content piece] on [topic] and it really resonated — especially the part about [specific detail].

I'm working on something similar in [your space]. Would love to swap notes if you're ever up for a quick chat.

No pressure either way. Just wanted to reach out and say great work.

[Your Name]

Subject: Quick idea for [Company]'s [area]

Hi [Name],

I've been following [Company] and noticed [specific gap/opportunity]. I specialize in [your skill] and have a few ideas that could help.

Recent work: [1-2 relevant examples with results].

Would it make sense to chat about how I could help? I'm flexible on scope and timing.

[Your Name]
[Portfolio link]

Subject: Partnership idea: [Your Company] × [Their Company]

Hi [Name],

I run [Your Company] — we help [target audience] with [what you do]. I think there's a natural overlap with [Their Company].

Quick idea: [specific partnership concept — co-marketing, integration, referral, etc.]

We have [relevant stat: users, audience size, etc.]. I think this could be a win-win.

Worth a conversation?

[Your Name]

Subject: Noticed something on [Company]'s [website/product]

Hi [Name],

I was checking out [Company]'s [website/app] and noticed [specific problem — broken page, slow load, missing feature, SEO issue].

This might be costing you [potential impact — leads, sales, rankings].

I help companies fix exactly this. Happy to share a quick audit — no strings attached.

[Your Name]

Subject: Re: [Original subject line]

Hi [Name],

Just bumping this up — I know inboxes get crazy.

[One sentence restating value]. Would [specific day/time] work for a quick call?

If the timing isn't right, no worries — just let me know.

[Your Name]

Subject: Story idea: [Specific angle]

Hi [Name],

I'm [Your Name], [your role] at [Company]. I have a story angle I think your audience would love:

[1-2 sentence pitch with a unique angle, data point, or trend].

I can provide [quotes, data, exclusive access, etc.]. Happy to tailor to your editorial style.

Interested?

[Your Name]

Subject: [Role] at [Company] — saw your opening

Hi [Name],

I saw the [Role] position at [Company] and wanted to reach out directly. [One sentence about why you're excited about the company specifically].

Quick background: [2-3 most relevant achievements in one sentence each].

I've attached my resume. Would love a chance to chat about how I could contribute to [specific team/project].

[Your Name]